He went ahead with his plans to make his products a mass market one even when the former CEO of Apple, John Sculley denounced the plan as a “ lunatic one” saying that “ High-tech could not be designed and sold as a consumer product. This is evident with the way he faced failures from Lisa and Macintosh and still remained unperturbed. Steve Jobs comes across as a personality who firmly (and even arrogantly!) believed in himself. This time though they took the help of an investor by the name Mike Markkula, a former Intel employee understandably having ample experience in electronics. Jobs managed to influence Woz to resign his “dream job” and they then designed Apple II after their decent first venture. This was the start of the company that was incorporated in April 1, 1976. They aimed to sell their Apple I to hobbyists and software enthusiasts. They named their company, Apple (maybe influenced by Sir Isaac Newton). Jobs was the one who proposed that they start their own company after (fortunately!) HP was uninterested in Woz’s box of plastic. He built a computer called as which was a great improvement from the existing computer, Altair. Woz then landed a job in HP and aimed to work there “all his life”. They built an illegal phone hacking device which they called “blue boxes” and Steve was the one who commercialized it and had to stop after almost landing up with the cops. Woz was already building a computer which Jobs proposed to commercialize. He was reportedly much more knowledgeable than Jobs in the field of electronics. Steve Jobs befriended a person called Stephen Wozniak (also fondly called as Woz, the co-founder of Apple) who was five years elder to him but shared the same passion for electronics. Lesson 2: Earn association with the right people and Lesson 3: Learn to influence them! He was so much into the world of electronics that he even once called up Bill Hewlett himself who was the co-founder of HP Corporation to get some spare parts for his summer project! This gives a glimpse into the personality of this entrepreneur who had managed to cash in on his interest in a massive way. He enrolled himself in an electronics class during his high school and learnt quite a lot about it. He did what was required to make his interests really matter. When Steve Jobs’ family shifted to what is now called as Silicon Valley, he was very much engrossed with all the electronics that occupied his neighbor’s garage. Lesson 1: Identify your interests and gain knowledge on the same: Whatever the motive, prospective entrepreneurs have some valuable lessons to learn from his life which we would try to trace. But some realization either powered by a strong feeling of materialism or his love interest made him pursue entrepreneurship. But still he was more interested in the Hippie culture than in collegiate education. Even before adoption Steve’s adopted parents had to assure his Biological mother that he would be sent to college the only silver lining in Steve’s life thus far.
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